留学热门广告专业Advertising详细介绍

摘要:广告学专业Advertising1.申请条件.TOEFL600/100(iBT).GRE:必须GRE考试成绩.GPA:3.0Above.申请办理時间:12月--3月,依不一样院校而定2.Sub-field次领域一般来说,分三个领域:.ManagementTrack:Themanagementtrac…

广告学专业Advertising



1.申请条件

.TOEFL600/100(iBT)

.GRE:必须GRE考试成绩

.GPA:3.0Above

.申请办理時间:12月--3月,依不一样院校而定

2.Sub-field次领域

一般来说,分三个领域:

.ManagementTrack:Themanagementtrackwillpreparestudentsforcareersinaccountmanagement,media,accountplanning,oradvertisingresearch.

.CreativeTrack:Thecreativetrackwillpreparestudentsforcareersinartdirectionorcopywriting.

.ThesisTrack:Thethesistrackwillpreparestudentsforcareersinmarketingresearchoreducation.

3.关键课程内容

综合性基本课程:AdvertisingandSociety,WritingforMediaProfessionals,PrinciplesandPracticesofAdvertising,AdvertisingCampaigns下列是任一方向的课程

.管理方法方向(Managementtrackconcentrationcourses):AccountPlanning;InteractiveMarketingCommunication;AdvertisingMediaPlanningandBuying;ContemporaryMassCommunication;CommunicationTheory;AdManagement;CommunicationResearch;ProblemSolvinginAdvertising

.创造方向(Creativetrackconcentrationcourses):CreatingBroadcastAdvertising;ContemporaryMassCommunication;AdCopy




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